Inbound marketing

By producing valuable content and creating a tailored customer experience. Unlike outbound marketing, which simply conveys the message to a broad audience, inbound marketing builds trust relationships by leveraging interesting and informative content that solves people’s problems and meets their needs.

Inbound marketing follows a systematic approach consisting of several stages that form the user’s buying journey, known as the customer journey. The first is attraction, capturing the attention of the targeted audience with relevant and high-quality content such as blog posts, videos, podcasts, infographics, and social media posts. The second is conversion, turning visitors into leads by acquiring their contact information. This process involves offering even more relevant and in-depth content, such as ebooks, webinars, premium resources, or freemium content. The third is the closing phase: after generating the lead, the goal is to complete the sale. Typically, this step involves sending follow-up emails, direct contact with the sales department, product demonstrations, and demos. The final phase of inbound marketing is delight, where, after the customer makes a purchase, it’s crucial to continue generating value to keep them satisfied and loyal to the brand. The delight phase involves customer care, sending additional personalized content, proposing updates, and obtaining feedback to improve the customer experience.