SEO
SEO stands for Search Engine Optimization. It encompasses all the technical activities necessary to improve the performance and usability of a website and, consequently, its organic positioning on Google.
An SEO strategy aims to make the website or e-commerce platform appear in the search engine results pages (SERPs) when users seek information, products, or services compatible with the brand’s offerings. Essentially, it comprises activities aimed at making a brand, product, or service discoverable by those searching online.
There is no successful digital marketing strategy or website that doesn’t consider SEO because it’s a fundamental activity for standing out online and achieving various objectives: increasing targeted contact traffic, attracting potential customers genuinely interested in the offering; maximizing technical components and the overall performance of the website; improving the position on the SERP to outshine competitors online.
Digital marketing . SEO
What is SEO?
Moreover, a well-structured SEO strategy optimizes the site for keywords relevant to the brand, generating higher-quality traffic with greater conversion potential. It positively impacts the brand’s credibility and reliability, as websites appearing at the top of search engine results are often perceived as more trustworthy and authoritative. It enhances the user experience through technical site optimization and ensures a good return on investment compared to many other forms of marketing.
Once a site is effectively optimized and ranked, it can continue to generate organic traffic over the long term without additional advertising costs.
What it means to do SEO at Naxa:
Conduct a preliminary technical analysis of the site, including keyword research and market scenario analysis: the audit provides accurate information on the site's performance, traffic, and positioning compared to competitors.
Optimize technical aspects of the site, enhance content through the publication of SEO-oriented content, and improve positioning.
Implement link-building activities to consolidate or further improve a site's ranking in Google SERPs.
Analyze and monitor site performance and technical aspects related to Core Web Vitals, crucial metrics for SEO that refer to the website's User Experience (speed, loading times, usability on different digital devices).
Optimize Local SEO to improve the company's visibility in its geographical area or the National and International markets.
Develop an E-commerce SEO strategy to enhance performance, increase sales, and maximize conversion in online stores.
Monitor traffic and optimize the performance of SEO activities, tracking all types of information and collecting valuable data.
Reach your positioning goals.
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