Content Strategy
Content Strategy is a fundamental pillar in digital marketing
It provides businesses with a planned and systematic approach to creating, distributing, and managing content that effectively communicates the brand. Since “content is king,” content becomes the primary medium to achieve specific business objectives, such as building or consolidating Brand Awareness and Reputation, Lead Generation, creating an audience of potential customers, and even retaining those already acquired.
Strategy & Consulting . Content Strategy
What is a Content Strategy?
Content Strategy is the set of techniques, methodologies, and tools aimed at conceiving, generating and disseminating brand and product content. Depending on the strategy, the content may include photos, videos, text or a combination of these. Content Strategy is not solely intended for content production but rather for its planning and dissemination, both in terms of timing and, most importantly, objectives.
For these reasons, Content Strategy is essential in any marketing strategy.
Ensures consistency of the corporate message, helping establish a uniform brand presence on different online and offline platforms. Attracts and engages the audience by planning relevant content and creating meaningful connections.
Online, it improves SEO strategy and allows the brand to position itself as an opinion leader in specific fields.
Finally, the consistent presence of relevant content helps build and strengthen brand awareness over time.
What does creating a Content Strategy at Naxa mean:
Define brand objectives, KPIs to achieve, and target audiences.
Create buyer personas, i.e., the 'in-target' recipients of the quality content that will be subsequently produced.
Define the tone of voice to use or, if necessary, identify and establish it in advance to create relevant and consistent communications with the corporate identity.
Define a creative concept and identify which types of content are best suited for the project (e.g., photos, videos, animations, copy, articles, etc.).
Structure a content production plan with a corresponding budget.
Develop a content dissemination plan by defining which and how many channels to involve, with their release timing and budget.
Manage the production and dissemination of all content (i.e., content production)
Monitor actions taken and performance obtained to evaluate content effectiveness, intervening in the Content Strategy as needed.
Harness the formidable potential of content.
Create your Content Strategy