Google Ads is Google’s advertising platform

Allows businesses to display ads on the search engine and its partner network, including websites, apps, and videos on YouTube. The system uses a PPC (Pay-Per-Click) model: advertisers only pay when users click on their ad.

The importance of Google Ads in a digital marketing strategy is significant, considering this platform’s benefits. In addition to the instant visibility of ads, which quickly increases qualified traffic to the website, target profiling is precise, and budget control is extremely accurate. Furthermore, Google Ads offers a range of detailed analytical tools that allow constant monitoring of clicks, impressions, conversion rates, and many other metrics, enabling real-time optimization of campaigns based on their performance. Flexibility is also a notable advantage: ads can be customized to fit various formats, including text ads, display ads, video ads, and mobile ads, enhancing the potential for engagement with the target audience.

Digital marketing . Google Ads

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What is Google Ads?

Finally, if competitors are using Google Ads to reach their potential customers, not doing so could mean missing out on business opportunities to the competition.

Being visible in Google’s paid results allows the brand to stay competitive in the online market. Along with SEO and social media marketing, this channel is crucial in expanding the target audience, improving online visibility, and lead generation by intercepting new potential customers and reaching users who have already visited the site with remarketing ads, without necessarily generating conversions.

What it means to do Google Ads at Naxa:

01.

Analyze the online behavior of the target users and understand what buyers are searching for, identifying keywords that meet their needs.

02.

Define the promotion strategy, the products or pages of the site to focus on, the goals to achieve, and the budget to allocate to each ad group.

03.

Develop ad communication with the creation of persuasive texts and activate campaigns based on relevant search keywords, directing them to the right target.

04.

Create remarketing or retargeting ads to re-engage users who have visited the website without filling out forms, generating conversions, or making online purchases.

05.

Constantly monitor the performance of campaigns and create detailed reports, aimed at improving the effectiveness of ads and, therefore, the conversion rate (CRO).

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Attract qualified traffic quickly.

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