Social media
Social media are crucial touchpoints within a company’s marketing strategy.
Communication, content, and virality are the three key elements to consider in managing these digital channels that offer the opportunity to improve Brand Awareness and Brand Reputation, gather leads, differentiate one’s image from competitors, and build trusting relationships with acquired leads and customers.
Social media platforms should be seen as direct channels through which the brand connects with its audience, conveying its ideas, values, philosophy, initiatives, and, of course, the uniqueness of its products or services. A Social Media Marketing strategy takes into account all the tools that maximize user engagement and foster page growth through likes, comments, and shares.
Content such as posts, images, videos, and texts encourages interaction and virality, contributing to brand dissemination and acting as a powerful feedback tool to listen to the audience’s opinions and understand their needs.
Digital marketing . Social media
What is social listening?
Through social listening, it is possible to monitor conversations and analyze consumer sentiment, obtaining reliable data to assess potential changes that can enhance brand perception and, consequently, customer satisfaction.
Finally, social media platforms are essential for displaying targeted advertisements to profiles interested in a specific product or service: the vast amount of data users leave online daily is invaluable for structuring and conveying targeted campaigns with high potential for success.
What it means to do social media marketing at Naxa
Analyze the target audience to identify the social media platforms that are most suitable for intercepting buyers based on language, tone of voice, goals, and content type.
Devise and implement the social media editorial plan: through appropriate topics and tone of voice, textual and visual content maximizes engagement and virality.
Structure a Social Media Advertising strategy targeting profiles and monitor KPIs to maximize conversion potential.
Build new relationships and trust with users through community management and social listening.
Warm up leads on social media with social selling and personal branding, and promote and sell products through social e-commerce on Facebook Marketplace, Instagram Shopping, and Pinterest Shopping.
Get the most out of social media platforms.
Inizia